Nico Paulo – Now or Never [Video]



Nico Paulo – Now or Never [Video]


Having left Portugal for Canada’s Saint John’s, Newfoundland & Labrador, artist Nico Paulo released the mesmerizing and utterly beautiful “Now or Never.” It marks the first single from her upcoming album, out due April 1st, 2023, via Forward Music Group. This is one of the songs I wish I could make EVERYONE to hear. It is as tender as it is assertive and as fragile as it is powerful. Shortly put, a true gem of a song. But this is not yet all, because “Now or Never” is accompanied by a quiet, inviting video, shot under the pink moon of March 2022 on location, directed by Nico Paulo and Sarah Kierstead and shot and edited by the latter. Asked about “Now or Never” Nico says:

The lyric “kiss me now or never, hold me close or let me go,” is one of the first lines I wrote and it has stayed relevant to my experiences ever since. This line has haunted me for almost a decade and recent experiences of loss and reconstructing of the self helped me to finally transform it into a song.

While I am sad to hear that an experience of loss kicked off the creation of “Now or Never,” I am sort of glad it did. And I can relate to the feeling of loss too. Music, breathtakingly beautiful music like this, helps.

Listen to “Now or Never,” our Song Pick of the Day, and watch the lovely video too:

Connect with Nico Paulo and add “Now or Never” to your playlist as we add it to our #glamglarepick playlist on Spotify and AppleMusic:


Photo credit: Sarah Kierstead

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